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Management controls and marketing planning

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Published by Wiley in New York .
Written in English


  • Marketing -- Management

Book details:

Edition Notes

StatementR. M. S. Wilson.
LC ClassificationsHF5415.13 .W538 1979
The Physical Object
Paginationxvi, 224 p. :
Number of Pages224
ID Numbers
Open LibraryOL4450097M
ISBN 100470266732
LC Control Number79112367

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Management control thus has four broad objectives - effectiveness, efficiency, disclosure, and compliance. In this book, in addition to the underlying concepts and techniques of management control, we discuss its applications in different contexts (such as in international business and service organizations) and in different functional areas. Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing) 8th Edition by Philip Kotler (Author) › Visit Amazon's Philip Kotler Page. Find all the books, read about the author, and more. Cited by: Business Management Controls: A Guide describes the various types of controls in all core business functions and outlines several frameworks (including BSC) for designing and implementing those controls. A selection of illustrative case studies, together with some key recommendations throughout the book, offer the reader further help and. this is the most spectacular book of all author is no other than the god father of marketing management. Contents. Other editions - View all. Marketing Management: Analysis, Planning, Implementation, and Control, Volume 1 Philip Kotler Snippet view Prentice-Hall series in marketing: Author: Philip Kotler: Edition: 6: Publisher 4/5(25).

Marketing controls are of four types - strategic control, annual plan control, profitability control, and efficiency and effectiveness controls. Strategic control helps the organization to evaluate its strategies by focusing on the outcomes of the activities undertaken. of amarketing plan. Aquality marketing plan is the basic prerequisite for efficient marketing, ensuring the integration of all marketing activities and assisting in the creation of fa-vourable conditions for succeeding in the marketplace. The need for effective planning in services has long be-en clear. In Chisnallpointed to the growth of File Size: KB. Book Description. Project Management, Planning and Control, Managing Engineering, Construction and Manufacturing Projects to PMI, APM and BSI Standards, Seventh Editions an established and widely recommended project management handbook.. Building on its clear and detailed coverage of planning, scheduling and control, this seventh edition includes new advice on information management, . A NOTE ABOUT TEMPLATES. You can get project control templates to help you roll out these controls right away—you’ll find them in DPM Membership, along with 50+ other project templates, documents, samples, ebooks, checklists, and workshops.. Highly recommended for anyone who wants a jump start on these project controls, plus a community of mentorship to help you figure out exactly how to.

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